The Nue Co.
Taking vitamins and supplements has always been played a significant part of many self and health care regimes, however, the manufacture of such supplements still remains largely unregulated. For The Nue Co., a boutique wellness and beauty brand aimed at nourishing the body from within, cutting out all unnecessary ingredients was an essential, yet ironically revolutionary step.
‘My grandfather was a scientist in England,’ says The Nue Co’s founder Jules Miller. ‘For someone who spent the majority of his career developing vitamins + supplements, I was always surprised by how adverse he was to taking them himself. I soon found out this was because he knew exactly how they were made. Did you know that 50% of the ingredients in most supplements are actually just chemical preservatives and fillers? I didn’t. We figured there must be a better way.’
Established in 2017 and launching with a trio of food-based supplement powders, The Nue Co ‘s synthetic- and toxic chemical-free formulations have quickly become the gold standard for supplements that actually work. Backed by hard science and made without unnecessary preservatives, while also incorporating organic food ingredients that are high in key nutrients, The Nue Co’s collection of products is aimed at getting to the root of each ailment. Its inaugural plant protein, milk protein and prebiotic-probiotic powders are each comprised by proven natural ingredients that help boost immunity, improve gut health and raise energy levels by helping cells to recover quicker.
Since then, the company has quickly expanded its reach to include tinctures like its Defense Drops, which features the naturally antibacterial and antiviral mistletoe extract along with Echinacea, rosemary and schisanda berry to even out cortisol levels and help fight sickness, and its Sleep Drops that counts on Valerian root and passion flower to reduce anxiety and calm the nervous system to not only help you fall asleep, but to stay asleep as well.
Not content with just revolutionizing the quality of supplements alone, the label is set on forging new paths as well. Most recently, The Nue Co launched the first functional fragrance – a perfume that boasts notes of green cardamom, palo santo and cilantro that also has a calming, stress-relieving effect as well. Created by perfumer Frank Voekl and incorporating research from the Brain & Behaviour Laboratory at the University of Geneva, the fragrance is the first of its kind that consciously plays to the emotional and psychological responses that links both the brain’s cognitive and olfactory abilities. With two sprays recommended on a daily basis, the feeling of calm has never smelled sweeter.
Writer: Pei-Ru KehPhotography: The Nue Co.