The Now massage
With its light-filled storefronts, driftwood and cactus-adorned interiors and invitingly curated shelves of apothecary products, crystals and jewellery, The Now is easily unlike most of the massage parlours you have been to. Conceived as a safe space where visitors can seek refuge from the pressures of everyday life and recharge their batteries, the Los Angeles-based family of spas has swiftly become the choice for discerning beauty and wellness advocates.
Rather than reinvent the wheel, treatments at each of The Now’s four earthy locations (Silverlake, Santa Monica, Studio City and West Hollywood) are geared at the essential – its rejuvenating Swedish-inspired signature massage, a stimulating sports-inflected massage that stimulates the lymphatic system, a calming and healing balancing massage, and a nourishing pre-natal massage that relieves tension while promoting sleep. However, it’s the individually minded selection of enhancements that can be added on that really take the cake. Whether its throwing in crystal healing (where charged crystals are placed on chakras to balance both body and spirit), or adding herbal heat packs to the neck and back during treatment, or using The Now’s own CBD balm that reduces inflammation and provides deep physical relief, there really is an opportunity to make your treatment your own.
Priced affordably, with several monthly membership packages to boot, The Now subscribes to the philosophy that massages shouldn’t only be an indulgence, but a recommended habit as well. Ranging from 25 minute to 80 minute sessions, available in both private and communal settings (its Silver Lake outpost boasts a communal room that focuses on seated head and foot treatments), The Now truly offers something for everyone.
Words: Pei-Ru Keh
Locations:SANTA MONICASILVERLAKESTUDIO CITYWEST HOLLYWOOD