Of all the beautifully packaged face and bathroom products that have come to define the current zeitgeist of feel-good self-care, toothpaste is not usually amongst them. For lack of a better option, even the most wholesome, naturally minded toothpastes still come in a packaged tube.
Therein lies the humble beginnings of Bite, a toothpaste label that eschews the plastic tube convention for a chewable tablet that produces a satisfying lather once water, by way of a wet toothbrush, is introduced. Roused up by the fact that over one billion plastic toothpaste tubes end up in landfills each year – roughly about 50 Empire State Buildings’ worth – Bite founder and CEO, Lindsay McCormick was inspired to do better. Her research also lead her to uncovering a host of questionable ingredients that are commonplace in commercial toothpastes.
In developing her own formula for Bite, McCormick was sure to exclude cheap fillers, harsh chemicals, and artificial dyes and flavours. The result is a bite-sized tablet that uses Xylitol to fight cavity-causing bacteria, while giving a natural sweetness, erythritol that also fights bacteria, dicalcium phosphate that acts as an abrasive while being of a similar constitution as our teeth, kaolin to clean and polish, sodium bicarbonate to balance one’s oral pH levels and activated charcoal to detox and target surface stains on the teeth. Organic mint flavor provides that comforting freshness while sodium lauryl sulfoacetate delivers that tactile foam.
Available two varieties - a natural whitening mint and a mint formula infused with activated charcoal, Bite’s toothpaste pressed tablets come packaged in refillable glass bottles. Refills are further shipped out in compostable pouches, recycled newspaper envelopes or cardboard boxes sealed with paper tape – no plastic is used. Sold online by subscription or as one-off bottles for those with fears of commitment, this is sustainability on a personal scale that possesses a potentially large impact.
Words: Pei-Ru Keh
Photography: Bite Toothpaste