Ashley & Co
Scented body products often swing between the unnecessarily potent, powerfully fruity and the overly herbaceous, but cutting through all of those extremes are the distinctive fragrances that accompany the everyday essentials of the New Zealand-based label, Ashley & Co.
Hailing from Auckland and founded by Jackie Ashley, Ashley & Co transforms mundane, everyday tasks into indulgences, thanks to their suite of exquisitely made home and body products. Ranging from shampoo and conditioner, to hand wash, body lotion, and even dish washing liquid and multi-purpose household cleaner, the label’s product offering comes in nine complex, yet approachable fragrances that easily transports you away from the task at hand.
Each of the fragrances draws from Jackie’s memories of travelling the world, along with her childhood memories from growing up in Hong Kong. The whimsically named constructions range from the dreamy Blossom & Gilt, which blends Costa Rican tuberose, wild jasmine, bergamot and lime to evoke a field of jasmine blooming at night, to the cocktail-inspired Peppy & Lucent, that captures the scent of crushed mint, fresh lemongrass, basil leaves and blackcurrant buds to refreshing effect. There’s even a scent that pays tribute to the label’s Kiwi heritage. Named after a native bird to New Zealand, the dreamy fragrance Tui & Kahili boldly features mimosa, lily, ginger and sandalwood to mimic the nectar that entices the bird out from its habitat.
To say that Ashley & Co’s products are delightful to use is an understatement. Each product’s sensual quality is enhanced by the fact that the formulas are mostly botanically based and feature natural antiseptics like grapefruit seed and aloe to cleanse, or ingredients such as honey, sweet almond oil and chamomile to nourish. Its scented candles are made from 100% natural and biodegradable wax, complete with an unbleached cotton wick, while the home perfume that comes with its reed diffusers are designed to last and provide up to six months of continuous use.
Proudly made in New Zealand, with refill packs available for purchase where possible, Ashley & Co embraces the fundamental goal of making simple, effective products with the fewest and cleanest ingredients possible. The fact that they smell the way they do is a powerful bonus.
Writer: Pei-Ru Keh